Bravo Farms

Client Overview

Bravo Farms is a mid-sized agro-tourism business with four unique locations across California. Known for its petting zoos, restaurants, gift shops, and roadside attractions, Bravo Farms also offers a variety of treats and souvenirs through their Shopify store. They approached us to modernize their online presence and improve customer engagement while simplifying site navigation and design.

Project Goals

• Redesign the Shopify homepage to reflect Bravo Farms’ identity and drive visits to their locations.
• Create a user-friendly header and footer for improved navigation.
• Develop landing pages for each location with detailed information and visuals.
• Simplify the site’s structure and improve its design to better align with the brand.

Challenges

• Balancing the diverse offerings of Bravo Farms across multiple locations with a cohesive design.
• Creating a homepage that prioritizes in-person visits while highlighting retail offerings.
• Maintaining usability while incorporating a high volume of content.

Solutions

Design

• A clean, rustic aesthetic featuring earthy tones and inviting imagery to reflect Bravo Farms’ charm.
• New homepage design showcasing each of Bravo's unique attractions.
• Brought together the new branding materials with the current site design for an updated, cohesive site.

SImplified Experience

• Conducted audits to reorganize and reduce unnecessary elements, ensuring a faster and more intuitive user experience.
• Clear calls to action, integrated maps, and drone footage by EDC Films to first engage and then convert.
• Streamlined header and footer menus for better accessibility to key information.

Results

• The redesigned homepage significantly increased engagement with both location information and the online store.
• Custom landing pages made it easier for customers to discover and plan visits to Bravo Farms’ locations.
• Improved site structure and navigation enhanced usability, leading to a reduction in bounce rates.

Summary

The Bravo Farms project reflects our ability to merge creativity with functionality. By emphasizing location-driven engagement while streamlining retail options, we delivered a website that aligns with Bravo Farms’ brand and goals. This redesign fosters stronger customer connections, boosts on-site and online traffic, and positions Bravo Farms as a top destination for both locals and travelers.